Transform data into strategic decisions for your business. We structure data governance, process and standardize data sets, and develop dashboards with KPIs. ​ ​ We also apply store clustering methodologies to enable more precise analysis and drive more effective actions.​

Structure and strengthen your commercial area with a strategic Category Management approach. We define product hierarchies, category roles, KPIs, and targets, while also supporting management with dedicated teams and continuous performance diagnostics.​

Gain a deep understanding of your consumer’s behavior. We map the purchase journey, analyze in-store interactions, and conduct qualitative research to identify motivations and barriers. We turn these insights into actions that drive sales.​

We also optimize your portfolio with a smart mix strategy. We define the ideal assortment by store, channel, or region, considering sales data, available space, and consumption support decisions on product inclusion, exclusion, and prioritization.​

Bring more efficiency to the point of sale with data-driven strategies. We develop planograms, define store layout (zoning), and create execution guides that increase conversion. We also support your operation with Category Management models and specialized training.​

Automate data-driven planogram creation. Maviplan is an online, intuitive, and scalable tool that allows you to generate planograms quickly, with no installation or per-user licenses required, making retail execution easier.